MILAN TRADE FAIR

MILAN TRADE FAIR. A TALE OF CHANGE AND RESPECT.

We started with boiserie. Perhaps, or certainly, we were one of the best at it. We were one of the finest companies However, we had to prove it year after year.
That is why we were always taking part in the various furniture shows around the world.

We felt the need to present ourselves as simply perfect every time, because that’s what we wanted to be. We wanted to demonstrate it year after year. That’s why we took care of everything meticulously, every little detail. What was the real reason?

What was the goal of our commitment? Respect for the client for the people who had left somewhere, who had travelled sometimes for many hours because they came from far away, to visit us and find out what we had come up with and made for them.

Because of all this, every year we felt the need to put on a show to change, to innovate and renew. We took part in various trade fairs, often working closely with architects, set designers and the most established professionals, and we hope that the images collected here tell this story.

Because that was our intention. As trade fairs changed over the years, so did we. It’s been almost 50 years since we started boiserie and exactly 100 years since it all began.

We have changed a lot since then. Today we are a different company.